Generali Sponsors Italy’s First-Ever ICC Men’s T20 World Cup 2026 Campaign

 Generali Asia and the Italian Cricket Federation today announce Generali’s sponsorship of the Italian national cricket team’s inaugural participation at the ICC Men’s T20 World Cup 2026 (T20 World Cup) held in India and Sri Lanka from 7 February – 8 March 2026. The T20 World Cup takes place every two years featuring 20 international teams and this year marks the first time that Italy has qualified for the competition.

Rob Leonardi, Asia Regional Officer, Generali, said: “Given the prominence of cricket in this dynamic region for sports, Generali is proud to be supporting Italy’s debut in the T20 World Cup. The national team has made great strides as they’ve built their global reputation, and we are glad to play a role in celebrating their achievements to date – while very much looking forward to what more they’ll achieve in the future.”

Maria Lorena Haz Paz, President of the Italian Cricket Federation, said: “We are extremely pleased to strengthen our partnership with Generali, an Italian brand of outstanding international stature. This collaboration represents not only a valuable support for our National Team ahead of a historic World Cup debut, but also a shared vision based on growth, values and long-term development. Having such a prestigious Italian partner alongside us at this stage of our journey is a source of pride for the entire Italian cricket movement.”

Italy will be participating in the Group stages as part of Group C, alongside Scotland, England, Nepal and West Indies. The matches will be played in Kolkata and Mumbai, India. The match dates are:

• 9 February 2026 – Italy vs Scotland – Eden Gardens, Kolkata
• 12 February 2026 – Italy vs Nepal – Wankhede Stadium, Mumbai
• 16 February 2026 – Italy vs England – Eden Gardens, Kolkata
• 19 February 2026 – Italy vs West Indies – Eden Gardens, Kolkata

The iconic venues – Eden Gardens, one of world cricket’s most historic grounds, and Wankhede Stadium, home to many of the sport’s most memorable moments – will provide a global showcase for Italy’s debut.

Generali was one of the first partners of the Italian Cricket Federation in its early years, supporting the organisation as it laid the foundation for the sport’s development in Italy. Generali Asia’s sponsorship of the Italian national team’s first ever historic participation at the ICC Men’s T20 World Cup 2026 in India and Sri Lanka demonstrates the continued relationship supporting cricket in Italy and beyond.