ASICS Unveils NOVABLAST 6, Continues Partnership with NMDC Hyderabad Marathon

ASICS, the global Japanese sportswear brand, has announced its partnership as the Official Sports Goods Partner for the NMDC Hyderabad Marathon’s 15th edition. This marks the second consecutive year of collaboration between ASICS and the event organized by Hyderabad Runners Society (HRS). The brand also marks the debut of the NOVABLAST™ 6, bringing its latest performance running innovation to one of India’s premier marathon platforms. Together, the partnership and the launch of NOVABLAST™ 6 reflect ASICS’ continued investment in India’s growing running community.

Designed to meet the evolving needs of today’s runners, the NOVABLAST™ 6 represents the latest evolution of one of ASICS’ most celebrated running franchises. For the first time, the forefoot trampoline pod is powered by FF TURBO™ SQUARED foam to deliver more responsive and energized running experience. Lighter than its predecessor and combined with FF BLAST™ MAX cushioning, it delivers softer landings, improved comfort and a lively underfoot feel, making it an ideal choice for runners across training and race day. The updated engineered mesh upper enhances breathability and fit, while the refined outsole improves grip and efficiency through every stride.

Complementing the launch is ASICS’ curated Race Day Look, featuring the NOVABLAST™ 6 paired with the lightweight ROAD apparel collection. Designed for comfort and performance, the range incorporates ACTIBREEZE™ technology, functional silhouettes and performance running accessories, offering runners a complete race-day ensemble inspired by the demands of marathon running. The collection, along with the NOVABLAST™ 6, will be available across all ASICS stores, online and through leading retail partners nationwide.