ASICS, the global Japanese sportswear brand, today announced the onboarding of Indian National team cricketers Shivam Dube and Varun Chakravarthy, strengthening its athlete ecosystem and launching its ‘Move your body, move your mind’ campaign. The campaign reinforces ASICS’ 75-year commitment to the transformative power of movement for physical and mental wellbeing. The announcement comes at a pivotal point as both athletes gear up to represent India at the upcoming World Cup.
Shivam Dube embodies strength, mobility and endurance rooted in power and balance—closely aligned with ASICS’ performance engineering. Varun Chakravarthy, one of cricket’s most distinctive mystery spinners, is defined by composure and tactical clarity under pressure, reflecting the essence of a Sound Mind. Together, they represent ASICS’ belief in authentic performance that connects sport with everyday movement.