Asian Paints lit up Mumbai’s iconic Bandra-Worli Sea Link to celebrate its new role as the Official Colour Partner of BCCI for India’s Home Cricket.
In a first for the paints and décor category, the landmark came alive in a breathtaking night-time illumination featuring a dynamic colour sequence from its 5300+ shade palette. The display symbolised cricket’s emotion, energy, and nationwide vibrancy while honouring Team India’s spirit. The Sea Link, representing movement, progress, and connection, served as the perfect stage for the partnership announcement, visible across the city as a public celebration.
This milestone marks Asian Paints as the first décor brand to partner with BCCI, reinforcing its leadership in colour technology, décor innovation, and cultural storytelling through large-scale artistic activations.