Amaron, India’s flagship automotive battery brand from Amara Raja Energy & Mobility Limited (ARE&M), announced its strategic partnership with Delhi Capitals and Kolkata Knight Riders for IPL 2026.
The partnership is anchored in Amaron’s upcoming campaign, “The Long Game is Played in the Quiet”, a perspective rooted in a truth that has always defined the game but is often overshadowed by its surrounding spectacle.
In a tournament defined by scale, intensity, and constant visibility, Amaron’s entry is shaped by a distinct point of view that the essence of great cricketing performances lies not in the noise or hype around the game, but in the ability to stay focused and play the long game in silence.
Rather than amplifying the surrounding spectacle, Amaron’s presence will centre on a more understated narrative through its helmet sponsorship. At the point of play, the helmet signals a transition from everything around it to the game itself. It is in this quiet that lasting performance is built.