Alstone, India’s leading premium exterior cladding brand, has announced its association with Punjab Kings as the Official Cladding Partner for India’s Premier T20 Cricket League 2026. Marking its third engagement with the country’s biggest cricketing platform, Alstone continues to strategically leverage high-impact sporting associations to elevate brand visibility and deepen its connect with audiences nationwide.
Having previously partnered with a leading Bengaluru-based franchise, Alstone now aligns with Punjab Kings, a team celebrated for its fearless approach, high-energy gameplay and deeply engaged fan base. This collaboration reflects a natural synergy between Alstone’s progressive brand philosophy and the dynamic spirit of Punjab Kings.
Through this collaboration, Alstone aims to amplify its brand narrative during the season through a robust mix of integrated marketing initiatives, high-impact creative campaigns and targeted on-ground activations. The focus will be on creating deeper engagement with channel partners and end consumers, while reinforcing Alstone’s leadership in the premium cladding segment.