Industry News

Skechers Continues Partnership With Mumbai Indians Women

Skechers, The Comfort Technology Company®, begins a third consecutive season with the Mumbai Indians as the defending champions embark on the 2026 cricket season in the India Women’s T20 League.

Following the championship season in 2025, the Mumbai Indians Women’s team returns to the field carrying a legacy of excellence, resilience and a winning mindset. These values are a natural extension of Skechers’ ethos and underscore the brand’s performance-first philosophy. This season’s marketing campaign for the Mumbai Indians Women’s team features the new Skechers kit worn by Mumbai Indians Captain Harmanpreet Kaur and players Amanjot Kaur and Amelia Kerr, showcasing the intricacies of the jersey and the grit of the game. Designed with Skechers’ focus on comfort, performance, and innovation to allow maximised player movement during matches, the updated jersey reflects the journey and consistency that shaped the team’s title-winning conviction. 

Marking the start of the India Women’s T20 League season, Skechers hosted an exclusive meet & greet with Mumbai Indians players Natalie Sciver-Brunt, Sajeevan Sajana and Sanskriti Gupta at its Seawoods store in Navi Mumbai. The players engaged with young cricketers at the event, reinforcing Skechers’ commitment to nurturing grassroots talent and inspiring the next generation of cricket athletes.

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