Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and a responsible jeweller, today announced MS Dhoni as its Brand Ambassador, marking the beginning of a long-term association centred around The Responsible Jeweller, the brand’s philosophy of taking responsibility beyond jewellery.
At a time when consumers are placing greater emphasis on transparency, authenticity and trust, Malabar Gold & Diamonds is reinforcing its commitment to responsibility across every stage of the value chain.
The Responsible Jeweller is Malabar Gold & Diamonds’ long-term commitment to responsible business practices across the jewellery value chain. It reflects the brand’s approach to ethical sourcing, trusted quality, transparent pricing, responsible manufacturing and customer-first policies, reaffirming its belief that every jewellery purchase should be backed by confidence, accountability, trust and responsibility to all stakeholders.
This commitment is brought to life through Malabar Promises, a comprehensive framework of customer-first commitments. These include 100% BIS Hallmarked jewellery, 28 quality checks for every natural diamond, transparent pricing with no hidden charges, guaranteed buyback, lifetime maintenance, complimentary insurance, best-value exchange programmes and responsible sourcing practices, enabling customers to make every purchase with confidence.
One of India’s most admired sporting icons, MS Dhoni is the only captain in the history of international cricket to lead India to victory in all three ICC white-ball tournaments. Admired for his integrity, consistency and humility, he embodies the values that have defined Malabar Gold & Diamonds for over 33 years since its inception in 1993.
The campaign will roll out through one of Malabar Gold & Diamonds’ largest integrated consumer programmes, spanning television, print, digital, social media, radio, cinema, out-of-home media, retail experiences and owned platforms, reaching consumers through more than 450 Malabar Gold & Diamonds stores globally.