BharatPe today announced the launch of ‘Super Over’, a new nationwide campaign featuring Indian cricketer Rohit Sharma, timed ahead of the ICC Men’s T20 World Cup.
The campaign draws a parallel between the intensity of cricket and the role of fast, reliable digital payments in everyday life. As part of the initiative, BharatPe has released a high-impact brand film that reflects India’s deep emotional connection with cricket while spotlighting how UPI has become an integral part of daily transactions.
The film brings together moments of match-day pressure and everyday payment needs, underscoring BharatPe UPI’s focus on safety, reliability and consistent rewards. ‘Super Over’ is a month-long engagement programme designed to drive regular usage of BharatPe UPI among consumers and merchants.
Users transacting via BharatPe UPI can earn daily rewards, including match tickets, signed merchandise and a once-in-a-lifetime opportunity to watch a T20 World Cup match alongside Rohit Sharma. In addition, both consumers and merchants will receive assured Zillion Coins on every eligible transaction.